Services
Rob and the Mad City Home Loans Team proudly serve Wisconsin, Illinois, Iowa, Minnesota, Michigan, Florida, Texas, North Dakota, South Dakota, Colorado, and Washington.
We provide a full range of mortgage services designed to support you at every stage of your homeownership journey. Whether you are buying a home, refinancing, or planning your next move, our goal is to make the process clear, efficient, and stress-free. Every client receives practical guidance, honest answers, and a strategy built around their personal goals and financial situation.
With over 20 years of experience, Rob helps clients navigate important financial decisions with confidence and clarity. His approach is based on education, smart planning, and personal support, ensuring each client receives a well-structured solution and full guidance from the first conversation through closing and beyond.
Our Services
Built Around You
We offer clear guidance, practical tools, and personalized support to make your mortgage experience simple, informed, and stress-free.
Purchase a New Home
Buying a home is a big step, and we are here to make the process simple and clear. From your first consultation and pre-approval to closing day, we guide you through every stage. We help you understand your options, set a realistic budget, and choose the right loan program so you can buy with confidence and peace of mind.
Refinance You Home
Refinancing can be a powerful way to improve your financial situation. Whether your goal is to lower your interest rate, reduce your monthly payment, or consolidate debt, we help you explore your options. We review your current mortgage, explain the numbers in plain language, and help you decide if refinancing truly makes sense for you.
Home Equity
Your home is more than a place to live, it is also a financial resource. We help you use your home equity for renovations, major purchases, or other important goals. You will get clear guidance on your options, the costs involved, and how to use your equity wisely without putting your long-term plans at risk.
First-Time Home Buyers
Buying your first home can feel overwhelming, but you do not have to do it alone. We walk you through every step, explain the process in simple terms, and answer all your questions along the way. Our goal is to help you avoid surprises and feel confident from your first application to closing day.
Annual Mortgage Review
Your mortgage should change as your life changes. With an annual mortgage review, we take the time to look at your current loan and your financial goals. We check for opportunities to lower your payment, improve your terms, or adjust your strategy so your mortgage continues to work in your favor.
Credit Consultation
Your credit plays a big role in the loan options and rates you can qualify for. We review your credit profile with you, explain what matters most, and show you practical ways to improve it. This helps you prepare for a stronger application and better loan terms, now or in the future.
Mortgage Planning
A mortgage is not just a loan, it is part of your long-term financial plan. We help you build a smart strategy based on your goals, income, and future plans. Together, we look beyond today’s transaction and create a plan that supports where you want to be in the years ahead.
Contact Us
Get in Touch
Have a question about your mortgage or next steps? Send us a message and our team will get back to you as soon as possible.
