Conventional Loans

Rob and the Mad City Home Loans Team proudly serve Wisconsin, Illinois, Iowa, Minnesota, Michigan, Florida, Texas, North Dakota, South Dakota, Colorado, and Washington.

Rob and Mad City Home Loans provides conventional loan solutions for buyers who are looking for stable, competitive financing with flexible structure options. These loans are an excellent choice for borrowers with strong financial profiles who want efficient, straightforward, and long-term mortgage solutions.
With over 20 years of experience, Rob helps clients choose the right conventional loan strategy based on their goals, budget, and future plans. His approach combines clear explanations, smart planning, and personal guidance, ensuring each client receives a well-structured solution and full support from application through closing.

How it works

Apply

Start with Clarity and Confidence

Not sure where to start with a conventional loan? We’re here to walk you through the process, explain your options, and help you move forward with confidence. Our goal is to make each step clear, efficient, and tailored to your financial goals.

1

Explore Custom Loan Options

Receive personalized conventional loan recommendations based on your income, credit profile, and long-term plans. We’ll review real interest rates, estimated payments, and loan structures to help you choose the option that fits you best. Schedule a consultation today to get started.

2

Get Approved

Complete a quick and secure online application to receive pre-approval for your conventional loan. Pre-approval helps you understand your buying power and allows you to shop for homes with confidence.

3

Move Toward Closing

Access your Rob and Mad City Home Loans to-do list, securely upload documents, and stay organized throughout the process using your smartphone or computer. Our streamlined approach helps keep your loan moving forward smoothly and efficiently.

4

After Closing Support

Your relationship with Rob and Mad City Home Loans doesn’t end at closing. Stay connected with Rob Miller for ongoing guidance, future purchase or refinance opportunities, and educational resources. We also recommend scheduling an annual loan checkup to ensure your mortgage continues to support your goals.

Mortgage Process

1. Initial Phone Consultation
Your mortgage journey begins with an initial phone consultation focused on clarity and planning. We’ll review conventional loan options, basic qualification guidelines, and how the overall process works. We’ll also estimate your buying power and discuss realistic monthly payments. Before we wrap up, you’ll receive a clear checklist of documents needed for pre-approval.
2. Pre-Approval Consultation
After your application is submitted, we’ll schedule a detailed pre-approval consultation. During this call, we review your income, credit, assets, and debts to determine which conventional loan programs you qualify for. We explain everything in plain language and answer your questions. Once complete, you’ll receive a pre-approval letter to strengthen your position as a buyer.
3. Shopping for a Home
With your pre-approval in hand, you’ll work with a real estate agent to find homes that align with your budget, lifestyle, and long-term plans. Your agent will assist with showings, pricing strategies, and market insights. When you’re ready to make an offer, your pre-approval shows sellers you’re financially prepared and serious.
4. Loan Application Consultation
Once your offer is accepted, we move into the formal loan application phase. We’ll review your complete application together, confirm accuracy, and discuss key details such as loan structure and payment expectations. At this stage, you may choose to lock your interest rate to help protect against market fluctuations.
5. Document Collection and Review
We’ll request any remaining documents needed to support your loan file, such as updated income, asset, or employment information. Our team carefully reviews everything to ensure it meets lender and underwriting requirements. A thorough review at this stage helps avoid unnecessary delays later.
6. Insure Your Home

Homeowners insurance is required for conventional loans and plays an important role in protecting your investment. You’ll begin shopping for coverage, often starting with your current insurance provider. If needed, we can connect you with trusted insurance professionals. Once selected, we’ll collect proof of coverage to keep your loan on track.

7. Appraisal and Inspection
We’ll order a home appraisal to confirm that the property value supports the purchase price. This protects both you and the lender. You may also choose to order a home inspection, which is highly recommended to identify potential issues early and avoid surprises before closing.
8. Processing and Underwriting
During processing, we verify all loan details, including income, employment, assets, and property information. Third-party verifications are completed, and the appraisal is reviewed. Your file is then submitted to underwriting for a comprehensive review to ensure it meets conventional loan guidelines.
9. Conditional Loan Approval
After underwriting reviews your file, you’ll typically receive a conditional approval. This means your loan is progressing, but additional documents or clarifications may be required. These conditions are common. We’ll guide you through each request clearly and work quickly to keep everything moving forward.
10. Final Loan Approval (Cleared to Close) & Pre-Closing Consultation
Once all conditions are satisfied, your loan is officially cleared to close. We’ll schedule a pre-closing consultation to review the final steps and explain what to expect between now and closing day so you feel prepared and confident.
11. Final Closing Disclosure Consultation
Before closing, you’ll receive your Closing Disclosure outlining your final loan terms and costs. We’ll review this document together, including your final monthly payment and any funds needed to close. We’ll also confirm the closing date, time, and location and address any last questions.
12. Closing
Closing day is when everything is finalized. You’ll sign your mortgage documents, complete required payments, and officially complete the transaction. For home purchases, this is when ownership transfers and you receive the keys to your new home.
13. After Closing & Beyond
Your first mortgage payment is typically due about one month after closing. We’ll provide clear instructions and ongoing support. From here on, you become a Client for Life with Rob and Mad City Home Loans. We continue to look for opportunities to improve your mortgage strategy whether through refinancing, debt consolidation, or using home equity to support future goals.

Get in Touch

Have a question about your mortgage or next steps? Send us a message and our team will get back to you as soon as possible.